The state-led Water and Sanitation Management Organisation (WASMO) has successfully implemented a unique rural water supply programme to ensure adequate, quality drinking water supply at an affordable cost in all rural areas of Gujarat. The programme is distinctive because the State government has adopted a demand-responsive adaptable approach involving strong community participation. The programme is based on a unique cost-sharing model, where the community partially shares the cost, owns the drinking water assets and holds the operation and maintenance responsibilities. It has successfully brought drinking water supply to the doorstep of rural Gujarat while establishing a financially sustainable water system.